The programme will have live public discussions via email or telephone Essay Example

The programme will have live public discussions via email or telephone Essay The programme I viewed was the Heaven And Earth Show. This programme was on at 10.00am on a Sunday morning. The programme consisted of different issues. Firstly, they started off with a brief introduction of what the programme was about. They then started on the topic Is Forgiveness Enough? There were many different people that week that had asked for forgiveness. They were David Seamen asking for forgiveness over his blunder in the world cup,Bill Clinton asking for forgiveness over his affair with Monica Lewinski, the IRA asking for forgiveness for killing innocent civilians and the Pope asking for forgiveness over any pain or problem the church has caused anyone. Secondly they have a section on comparing Humanist weddings and Sikh weddings. They showed the similarities and differences between the two. Thirdly, they had an interview with a b-list celebrity. Her name was Sylvia Sims and was the start of theatre a long time ago. Next they had a section on the healing power of plants a nd how they heal mentally by their view of beautiful scenery. After that there was the discussion on whether forgiveness is enough. Lastly, the programme had short news on the current worldly affairs.I believe the target audience for the Heaven And Earth Show are younger viewers. The layout and format of the show is bright and colourful with young presenters and with the occasional gag. It is not very intense and very religious which relates to young people nowadays. An older viewer would expect more religious activity, not an interview with a b-list celebrity. It has been placed at a later time of 10.00am as on Sundays younger people tend to have a lie in thus the programme is at a later time. It is also on Sunday as this a day off for many people and more viewers would join in.The target audience might enjoy the programme as it is cheerful and not intense as say the Songs of Praise this programme tends to make younger people turn off due to the fact that they find it quite boring. However, the Heaven And Earth Show has a quirky setting and format. It is colourful which always catches the eye of lets say teenager. Also the fact that they have incorporated famous people like David Seamen interests the viewer to see what is being analysed. As the presenters are also young the viewer might feel they can relate to the presenters (male and female) as they are of the same ages roughly. They also say a few jokes during the programme, which also shows that the programme is not serious.Some viewers might not enjoy this programme, as they are simply not religious or interested in this type of programme. They might be a time clash with another programme which several viewers like, which results in the programme not being watched. Also some teenagers might find it boring to watch and may switch off. Older people might not watch it as they might find it too light this is that they find it not serious enough and maybe are not happy with the way they choose to set it out. O ther more religious people might not watch it, as its simply not religious enough.A religious documentary I viewed was about arranged marriages. It was about an Asian boy whom his mum had arranged a bride for him back home in Pakistan. All he had seen was a picture of his wife-to-be and had never met her in his life or even spoken to her. It shows the feeling and emotion the groom goes through in this time.I believe young Asian people would prefer to watch a programme of this sort as they might have an arranged marriage and want to understand the prospects they go through. Other races may also watch it as they might want to gain a greater understanding of what an arrange marriage involves.Some people may not find this programme interesting as they know it will not affect them and dont really care. Others may find it boring or they would prefer to watch something different.In my opinion, I found the programme of interest as it gave me an insight of arranged marriages. Although I am n ot going to have an arranged marriage, in the future I might come across someone who has and will understand how and why they had an arranged marriage.A worship programme I have viewed is Songs of Praise. This programme is on Sundays on BBC one between 17:30pm and 18:05pm so it is on for 35 minutes. The main focus of the programme is to sing hymns, which is a Christian act of worship. These programmes are targeted at Religious Christians and they are set in mainly churches. Often, famous people are interviewed on Songs of praise and sometimes local people are also interviewed. The programme is enjoyed by many as many traditional songs are sung. The programme I watched was presented by the famous singer Sir Cliff Richard and was about many of his personal favourite hymns. He explained his belief in Christianity and also sang some hymns too. Their was also an interview with the famous producer Pete Waterman and he expressed his love for choral music. Their was also an exclusive perfor mance from his new protà ¯Ã‚ ¿Ã‚ ½gà ¯Ã‚ ¿Ã‚ ½ 14-year-old Lauren Waterworth.The religious/moral issue I will be analysing will be murder between Janine Butcher, Paul and Barry Evans in Eastenders. This storyline was an ongoing saga in which Janine intended to marry Barry for his money when she was in love with Paul and they were having an affair all throughout the build up. They both found out that Barry had a heart condition and could die anytime soon. So Janine decided to marry Barry for his money as he would die anyway and she could be with Paul. They did eventually get married but after the wedding ceremony as Barry called the doctor he found out that he didnt have a heart condition and he would live many more years. This shocking news spoilt all the plans and Janine couldnt be with Barry anymore. As they were taking a walk on the Scottish highlands, Janine confessed all to Barry. But he was so shacked he was in denial and forgave her straight away and wanted her back. Janine ; however had other plans and pushed Barry over a cliff to his death.Janine was facing this problem of being stuck with someone she didnt love because she married Barry only for his money and was really in love with Paul. I would say it was more a moral issue than a religious one as none of the characters are religious at all and are not practising Christians. The only solution was to confess all and this was done but only after the marriage, however after confessing Barry was in so much denial and shock he decided to take her back and forgive her on the spot even for a little happiness. Different ideas and viewpoints were definitely communicated as when Paul realised what he was actually doing he decided to break up with Janine. There was also the viewpoint of Ricky Butcher, Janines sister who was absolutely disgusted with her actions and left Walford with his child as he could not trust Janine near his child. However, Janine was actually pleased by her actions and showed no signs of guilt, in a sick and twisted way. There has been quite a lot of discussion on this issue and they have mainly been negative and all towards Janine Butcher. My opinion on this issue is that it was well perceived and fitted in with Janines character as she has a history of being evil.Janine was portrayed as a sick and twisted lady who had no care or guilt to whom she hurt. But Paul on the other although he did commit adultery deteriorated into guilt and was ashamed of what he did. This made the audience feel pity for him and he was forgiven. However, Janine was still living her life full of deception and was trying to get every ounce of sympathy. But the audience view of her was disgusting. I believe this was the correct way to deal with this type of story line as it very close to reality as there these types of people in the world. The perception of the characters was also right as Janine has a history of hurt and betrayal.The film I will be analysing is East is East a film about George Khan a tough father and proud Pakistani chip shop owner. He is bringing up his family of seven children in a cramped terraced house in Salford, North of England. The year is 1971 and the family are finding life tough. George wants the best for his kids but the idea of arranged marriages and other Pakistani customs does not appeal to his children. Meenah(his daughter) prefers swapping her sari for a football shirt, Tariq is the smooth-talking ladies man at the local nightclub and this is the story of what happens when two cultures collide within one family.The issue I will be focusing on is arranged marriages which is a main focus in this film. Arranged marriages used to be forced upon the couple, whereby they had no choice or any say in the matter. The couple would not have met each other until their wedding day. So if the couple were not attracted to each other, they would have no choice but to keep quiet about it. Obviously they could not have got divorced in the Asian cult ure, as the families reputation would have been affected, although divorce is still an unpopular subject within the Asian community and this is the topic dealt with in this film. The film begins with the arranged marriage of George Khans oldest son, who is silently angry and displeased with the arranged marriage but doesnt voice his anger. His father forces him to have an arranged marriage to an unknown girl. But just as the wedding ceremony begins he walks out as the pressure gets too much. This leads to George kicking his son out and pretending he has no oldest son, and says he is dead. I have chosen the theme of arranged marriages as it is an issue that is dealt with in our everyday lives. The effect it will have on people is to show the hardship children go through when there is a generation gap and also a mix of cultures.But that isnt the end of arranged marriages. Still, after the disaster of the last arranged marriage, the father undercover decides to get his other two sons a rranged in marriage secretly without the sons knowledge. The sons in anger rip up all the traditional marriage clothing and the father decides to beat a son, but beats the wrong son. This also leads to the wife (a white woman) standing up for herself but also getting beaten. The sons are forced to meet the daughters who very ugly. But at the meeting they show very poor manners and start to act up which leads to the daughters father walking out and rejecting the marriage. George then realises he is wrong and the family are happy again.The film gives the impression that all Asian families force their children to have an arranged marriage, which is totally untrue. There is also the fact that a Muslim married a Christian woman. This in Islam is totally forbidden, as a Muslim is only allowed to marry another Muslim. So, this was also depicted totally untrue. If the script writers would have had a converted Christian, it would have been more suitable. Children nowadays, if they saw that t hey might think it would be alright to get married to a Christian when it is not. I think the film writer was trying to show the difficulty of having a mixed-culture and mixed-race marriage as it poses new difficulties and problems. I believe the issue could have been dealt with more sensitively, as the Muslim father was made out to be a villain and the mother a hero sort of figure. This could have also caused offence to many viewers because of the way the issue and characters have been dealt with.Arranged marriages is an issue as it is something that takes place in our everyday lives and people need to have a greater understanding of what goes on as the country is getting more mixed than ever. The significance of having an arranged marriage is it helps maintain the social satisfaction system in the society, it gives parents control over family members and it enhances the chances to preserve and continue the family line.In my opinion, the issue was dealt with very badly, as it was m ade to portray Muslim fathers as wife and son beaters and also they were made a joke out of. All arranged marriages are also nothing likes this, maybe some are but many are with the consent of the son/daughter. But it was quite a funny film. Some people might have taken offence to this film aswell because of the way Muslims were portrayed.Television always presents religious people as out of touch with the modern worldThis statement basically means that television programmes always portray religious people as not up to date with the modern world.There are many examples of religious characters in television and film these days. I have watched a number of films and programmes which have religious characters in them. The films and programmes which I will focus on are East is East and The Heaven and Earth showEast is East had one main religious character who was George Khan. He was presented as being out of touch with the modern world and also portrayed as a person stuck in his traditio nal values. He was presented this way as he was forcing his sons to get married to some unknown girls, as this would never happen if it was a less religious or younger father.Another programme which presents religious people as out of touch with the modern world is Songs of praise. The show itself shows that it is out of touch with the modern world as it only focuses on one religion when in todays world Britain is a multi-faith country. The actual hymns are also based solely on 18th/19th century hymns. They do not include modernised Christian music, such as RnB gospel, and hip hop gospel hence ignoring those people who are not interested in hymns that are not of their time.Eastenders is also another programme which portrays religious people this way. The character Dot Cotton is portrayed as a typical out of touch person, because she allows her religion to influence and justify everything that she does. She re-married and married Jim Branning and because of her religious beliefs, dec ided to buy a bunk bed to sleep separately. This action is totally going against the process of consummating their marriage.However, The Heaven and Earth show perceived the religious characters as in touch with the modern world. This was because they were bright, happy and made quite a lot of jokes. They also played music and wore normal, casual clothes. The use of modern technology e.g. call-ins, emails and texts lets viewers express and join in discussion topics. They also focused on many of the current affairs going on and also examined different aspects of different religions. They also added interviews with aCelebrity which definitely doesnt show they are out of touch with the modern world.Vicar of Dibley is also another programme which doesnt show religious people being out of touch with the modern world. We know this immediately as the programme is based on a female priest, keeping up with the changes being made in the catholic religion. It is also a comedy and sees her as a fun and sociable person who also makes fun of traditional beliefs.There are also many documentaries such as Panorama which deal with many religious issues but unlike religious programmes, influencing you from one side of view, the programme lets you decide. This shows religious people being in touch with the modern world as it examines todays society and identifies changes.A stereotype is a fixed idea, on something or someone. For example a skinny person is the only beautiful type. Films and programmes often use stereotypical characters as this is what the audience want to see or it maybe is appropriate to the storyline. In some films or programmes the Director purposely uses a stereotype as a religious figure being out of touch with the modern world as this can sometimes be quite comic. However, in other films or programmes this is not the case, religious people are seen to be in touch with the modern world. For example, in Sister Act a nun is seen to be very hilarious and gets on very well with a bunch of teenage school children. She is portrayed as being funny and up to date with the modern world.Overall, I believe that the Television does occasionally present religious people as out of touch with the modern world as this can sometimes be very funny and appropriate. I dont personally have a problem with this, unless the characters are perceived wrongly about their religion or the religion is made to look bad or unfair. However, it still offends many people and Directors should be more sensitive when dealing with religious people or issues.

Faience - The Worlds First High Tech Ceramic

Faience - The Worlds First High Tech Ceramic The term faience comes from a kind of brightly-colored glazed earthenware developed during the Renaissance in France and Italy. The word is derived from Faenza, a town in Italy, where factories making the tin-glazed earthenware called majolica (also spelled maiolica) were prevalent. Majolica itself derived from North African Islamic tradition ceramics  and is thought to have developed, oddly enough, from the region of Mesopotamia in the 9th century AD. Faience-glazed tiles decorate many buildings of the middle ages, including those of the Islamic civilization, such as the Bibi Jawindi tomb in Pakistan, built in the 15th century AD, or the Timuid dynasty (1370-1526) Shah-i-Zinda necropolis in Uzbekistan, which you can see if you click on the hippo illustration. Ancient Faience Ancient or Egyptian faience, on the other hand, is a completely manufactured material created perhaps to imitate the bright colors and gloss of hard-to-get gems and precious stones. Called the first high-tech ceramic, faience is a siliceous vitrified and glost ceramic, made of a body of fine ground quartz or sand, coated with an alkaline-lime-silica glaze. It was used in jewelry throughout Egypt and the Near East beginning about 3500 BC. Forms of faience are found throughout the Bronze Age Mediterranean, and faience objects have been recovered from archaeological sites of the Indus, Mesopotamian, Minoan, and Egyptian civilizations. Scholars suggest  but are not completely united that faience was invented in Mesopotamia in the late 5th millennium BC and then imported to Egypt. Evidence for the 4th millennium BC production of faience has been found at the Mesopotamian sites of Hamoukar and Tell Brak. Faience objects have also been discovered at predynastic Badarian (5000-3900 BC) sites in Egypt. Matin (2014) has argued that mixing cattle dung (commonly used for fuel), copper scale resulting from copper smelting, and calcium carbonate creates a shiny blue glaze coating on objects  and may have resulted in the invention of faience and associated glazes during the Chalcolithic period.    Faience was an important trade item during the Bronze Age; the Uluburun shipwreck of 1300 BC had over 75,000 faience beads in its cargo. Faience continued as a production method throughout the Roman period into the first century BC. Ancient Faience Manufacturing Practices Types of objects formed out of ancient faience include amulets, beads, rings, scarabs, and even some bowls. Faience is considered one of the earliest forms of glass making. Recent investigations of Egyptian faience technology indicate that recipes changed over time and from place to place. Some of the changes involved using soda-rich plant ashes as flux additivesflux helps the materials fuse together at high-temperature heating. Basically, component materials in glass melt at different temperatures, and to get faience to hang together you need to moderate the melting points. However, Rehren has argued that the differences in glasses (including but not limited to faience) may have to do more with the specific mechanical processes used to create them, rather than varying specific admixture of plant products. The original colors of faience were created by adding copper (to get a turquoise color) or manganese (to get black). Around the beginning of glass production, about 1500 BC, additional colors were created including cobalt blue, manganese purple, and lead antimonate yellow. Glazing Faience Three different techniques for producing faiences glazes have been identified to date: application, efflorescence, and cementation. In the application method, the potter applies a thick slurry of water and glazing ingredients (glass, quartz, colorant, flux and lime) to an object, such as a tile or pot. The slurry can be poured or painted on the object, and it is recognized by the presence of brush marks, drips, and irregularities in thickness. The efflorescence method involves grinding quartz or sand crystals and mixing them with various levels of sodium, potassium, calcium, magnesium, and/or copper oxide. This mixture is formed into shapes such as beads or amulets, and then the shapes are exposed to heat. During heating, the formed shapes create their own glazes, essentially a thin hard layer of various bright colors, depending on the particular recipe. These objects are identified by stand marks where the pieces were placed during the drying process and variations in glaze thickness. The cementation method or Qom technique (named after the city in Iran where the method is still used), involves forming the object and burying it in a glazing mixture consisting of alkalis, copper compounds, calcium oxide or hydroxide, quartz, and charcoal. The object and glazing mixture are fired at ~1000 degrees Centigrade, and a glaze layer forms on the surface. After firing, the left-over mixture is crumbled away. This method leaves a uniform glass thickness, but it is only appropriate for small objects such as beads. Replication experiments reported in 2012 (Matin and Matin) reproduced the cementation method, and identified calcium hydroxide, potassium nitrate, and alkali chlorides are essential pieces of the Qom method. Sources Charrià ©-Duhaut A, Connan J, Rouquette N, Adam P, Barbotin C, de Rozià ¨res M-F, Tchapla A, and Albrecht P. 2007.  The canopic jars of Rameses II: real use revealed by molecular study of organic residues.  Journal of Archaeological Science  34:957-967. De Ferri L, Bersani D, Lorenzi A, Lottici PP, Vezzalini G, and Simon G. 2012.  Structural and vibrational characterization of  medieval like  glass samples.  Journal of Non-Crystalline Solids  358(4):814-819. Matin M. 2014.  An Experimental Investigation into the Accidental Invention of Ceramic Glazes.  Archaeometry  56(4):591-600. doi:10.1111/arcm.12039 Matin M, and Matin M. 2012.  Egyptian faience glazing by the cementation method part 1: an investigation of the glazing powder composition and glazing mechanism.  Journal of Archaeological Science  39(3):763-776. Olin JS, Blackman MJ, Mitchem JE, and Waselkov GA. 2002.  Compositional Analysis of Glazed Earthenwares from Eighteenth-Century Sites on the Northern Gulf Coast.  Historical Archaeology  36(1):79-96. Rehren T. 2008.  A review of factors affecting the composition of early Egyptian glasses and faience: alkali and alkali earth oxides.  Journal of Archaeological Science  35(5):1345-1354. Shortland A, Schachner L, Freestone I, and Tite M. 2006.  Natron as a flux in the early vitreous materials industry: sources, beginnings and reasons for decline.  Journal of Archaeological Science  33(4):521-530. Tite MS, Manti P, and Shortland AJ. 2007.  A technological study of ancient faience from Egypt.  Journal of Archaeological Science  34:1568-1583. Tite MS, Shortland A, Maniatis Y, Kavoussanaki D, and Harris SA. 2006.  The composition of the soda-rich and mixed alkali plant ashes used in the production of glass.  Journal of Archaeological Science  33:1284-1292. Walthall JA. 1991. Faience in French colonial Illinois.  Historical Archaeology  25(1):80-105. Waselkov GA, and Walthall JA. 2002. Faience Styles in French Colonial North America: A Revised Classification.  Historical Archaeology  36(1):62-78.

Critically evaluate the impact of social media on the business world Essay - 2

Critically evaluate the impact of social media on the business world and our life - Essay Example es users to interact between each other and exchanging details of their lives such as personal information, biographical data and professional information. The emergence of social media from web 2.0 has created a huge impact on the current scenario of commercial environment. The utilization of social media has changed the way people communicate and human relationship dynamics has taken a new perspective. The history of internet has changed drastically due to the revolution of social media and made internet technologies inclusive. Social media has become largest web presence for many businesses which overtakes email and company websites. It is really hard to find any people who does not exercise any forms of social media which can be application and websites. This essay will follow the statement about the emergence of social media has huge impact on human lives and businesses. Social media has provided people a platform that encourage them to share their views, news and opinions that are happening around the globe. Factor that enables to the growth of this technology is due to their ability of producing user-generated content. At an unprecedented level, social media allows users to connect with each other. It has become inevitable part of human lives. Social media has created a global reach for human beings via internet. The benefit of social media on human lives is enormous as it helps users to share knowledge, information and communicate. Advantages of social media are discussed below: Social media enrich human lives by helping them to communicate effectively and regularly with other people. In earlier days, technology used to be more intensive and it required experts to handle it. But over the period, development of technology and platforms helped users to actively use the services without requirement of any expertise in technological background. Social media acts as a wonderful communication tool for people to interact with each other at any place and time.

Compare the story stepdaughters by max apple and barn burning by Essay

Compare the story stepdaughters by max apple and barn burning by william faulkner - Essay Example In ‘stepdaughters’ by Max Apple, Stephanie is the main character and tend to experience hardship in her sporting activities. Helen, Stephanie’s mother sees her daughter’s sporting activity as an act aimed at interfering with her beauty and feminism. According to Helen, the only good thing about a woman is the beauty and feminism, qualities that men cannot posses. Her daughter is beautiful and full of feminine features yet her passion for short-putting may introduce her into masculinity (Apple 132). Helen, Stephanie’s mother tries everything to the extent of accusing her daughter of using steroids just to stop her from the short-putting activity. The stepfather is displayed in the book as being neutral throughout the story and only unveils his last stand towards the end. The stepfather’s stand was realized after Stephanie made a confession never to part with short-putting activity regardless of the circumstances or pressure. According to the st ory analysis, the stepfather took a neutral stand to protect both her stepdaughter and his wife Helen from creating unnecessary family feuds. In ‘barn burning’ by William Faulkner, the story revolves around a father and son. Sarty is a young boy who finds himself in a tight court situation due to his father’s problems (Faulkner 58). The court issue is about burning of the barn, an offense committed by his father. While in court room, Mr. Harris records his statement and asks sarty to stand as a witness to support his claim. This makes sarty uncomfortable despite knowing the truth about his father’s act. According to the information given in the book, sarty never wanted to betray his family and this changed his perception about Mr. Harris’s claims. After standing in front of the judge, he remained in silence until the Judge relieved him of the stress. The judge considered his young age and the complications or consequences of

Linking Marketing to Other Functional Areas Part II Assignment

Linking Marketing to Other Functional Areas Part II - Assignment Example Having said this, I see the finance area of the organization as one other area that will be affected by the transition, particularly when it comes to readjusting budget to cater for the additional human resource training and resource acquisition that the transition will come with. In all of these, I have learned that even though changes with the marketing structure may be challenging at first, its end result will always be beneficial. Perreault Jr, Cannon & McCarthy (2014) identified communication as an important tool that links the organization’s marketing team to the outside world, particularly customers. It is therefore not surprising that you point to communication as one of the company’s core issues with the change from direct sales to online distribution. With this noted, I am confident that one way in which the organization can mitigate potential impacts that communication can have on other functional areas is to ensure that there is an organizational structure in place that allows for easy flow of information and resources. This is because where there are bureaucracies in the flow of information, communication becomes challenging (Achrol & Kotler, 2012). On the other human resource issue of training, I will admonish training becomes a constant part of the organization rather than an isolated event. Reading through your post has really made me learned that to create a cross-function means bri nging as many other functions as possible together. Some of these include accounting, procurement, IT, manufacturing, shipping, R&D, and

Dairy Industry In India Marketing Essay

Dairy Industry In India Marketing Essay In India the dairy industry is of crucial importance. The country is the worlds largest milk producer and accounts for more than 13% of worlds total milk production. India consumes almost 100 % of its own milk production and is stated to be the worlds largest consumer of dairy products. Dairy products constitute as a major source of cheap and nutritious food to millions of people in India and the only acceptable form of animal protein for large vegetarian segments of the Indian population. (Karmakar, 2006) Top Dairy companies in India: Amul is one of the topmost companies in the dairy industry, which recorded a sales turnover of 67113 million Rs in 2008-09 (Amul, 2009). Followed by Nestle India Pvt Ltd. with a turnover of 51672 million Rs (Nestle, 2009) and Britannia Pvt Ltd whose turnover were 34523 (Britannia, 2009) In this report I have chosen Amul Pvt Ltd, as it is the largest milk production company in Asia. 1.2 History of the Company: Amul Pvt Ltd. is the company that is renowned for initiating the phenomena of The White Revolution in India; making the country the largest manufacturer of milk and its by products in the world. Amul was established on December 14th, 1946. Dr Verghese Kurien also referred to, as the Father of the White Revolution is the man behind the success of the company. AMUL is an acronym for Anand Milk Producers Union India Limited. Amul was setup as a model for development in rural areas. Amul is located in the state of Gujarat, in a small town called Anand. (Business maps of India, 2010) Amul was taken over by the Gujarat Cooperative Milk Marketing Federation [GCMMF] in 1973.Gujarat Cooperative Milk Marketing Federation is one of Indias largest food products marketing organization. Its main aim is to provide to the farmers remunerative returns and for the benefit of the consumers provide them with quality products which are value for money. (Amul, 2010) 1.3 Company Statistics: Members: 13 district cooperative milk producers Union No. Of Producer Members: 2.9 million No. Of Village Societies: 15,322 Total Milk handling capacity: 13.07 million litres per day Milk Collection (Total: 2009-2010) 3.32 billion litres Milk Collection (Average: 2009-2010) 9.10 million litres Milk Drying Capacity: 647 Mts. Per day Cattle feed manufacturing Capacity: 3740 Mts. Per day (Amul, 2010) 1.4 Company Financials: [4] Sales Turnover Rs (million) US $ (in million) 2000-01 22588 500 2001-02 23365 500 2002-03 27457 575 2003-04 28941 616 2004-05 29225 672 2005-06 37736 850 2006-07 42778 1050 2007-08 52554 1325 2008-09 67113 1504 2009-10 80053 1700 (Amul, 2010) 1.4.1 Amuls Sales turnover [4] *Graph based on the figures from the table above (Turnover is in Million US $) The company recorded a growth of 28.8 % despite the global economic downturn. From a turnover of 1325 million dollars in 2007-08 the milk giant jumped to 1504 million dollars in 2008-09, resulting in a double-digit turnover 3 years in a row 1.4.2 Exports *Graph based on the figures from the tables above (Turnover in Crore Rs) The company witnessed a growth in spite of the global economic meltdown. The companys exports reached 133 crore Rs in 2008-09 in comparison to the 125 crores in 2007-08. Amul products are exported to a number of countries namely Australia, Bangladesh, China, Hong Kong, Mauritius, Singapore, UAE and USA 1.5 Product Range: Amul is recognized as the biggest brand in the pouched mile sector of the world and stated to be Indias largest food brand. Amul has a varied range of products, which include: Milk Milk Powders Ghee (Saturated Butter) Butter Cheese Paneer (Cottage Cheese) Yogurt Chocolate and confectionaries Ice-Cream Infant Milk Range The products under these categories are available under a brand umbrella with over 60 different product names. Amul has been very famous for Milk, butter and cheese. Amul milk is sold under brand names such as Taaza, Gold and Shakti. Amul butter is available under names such as Amul butter and Lite. Cheese is available under brand names of Processed cheese spreads, godiva and Emmental (Amul, 2010) 1.6 Consumers Relationships with Amul Products: For consumers, dairy product are an integral part of their lifestyle irrespective of the fact to which strata of the society they belong to. Thus the relationship created between them is Interdependence, the products form a part of the consumers daily routine. Amuls Marketing Mix: Product The Products form a part of the FMCG industry. The products are essential commodities bought on a regular basis. Price Amul products are priced at relatively affordable prices for all the segments of the market, however certain products are priced comparatively higher and are bought by a segment of the market with higher purchasing power. Place Locations of the stores play the most significant role in higher sales of the product. As stated earlier their distribution network consists of over 2 million retail outlets. Promotion Amul launched one of the most successful campaigns with the utterly Butterly Girl character which resulted as an entry into Guinness book of world records for the longest running campaign. The mascot has played an imperative role in increasing the brand recall value. 2 Analysis and Data Interpretation: According to Mr. P.G. Bhatol, the companys chairman, he said in the 35th annual report of the company 2008-09 that The Company registered a growth of 28% against the backdrop of the global recession. (Bhatol, 2009) This statement by the chairman reveals the fact that in spite of the economic downturn, the buying decision making process of the consumer remained unchanged during the changing financial situations. 2.1 Buying Decision-Making Process The Model (i) (Adapted from Cox, R and Brittain, P (2000), Retail Management, 4th Edition, Pitman Publishing) The growth of the company can be attributed to the consumers buying decision-making process. The Buying Decision-Making process as seen in the diagram above begins with the a simple need, in context with buying any amul product the process can be explained as: It all begins with the Need. The consumers require these dairy products on a daily basis as this product falls within the essential commodity category. Although these products are required on a regular basis, consumers recognize the need to buy these commodities either on a certain occasion when they run out of it or they feel need to buy and store it for future consumption. Since dairy products are a customary purchase, the involvement is low in comparison to buying a product such as a Television. This decision of buying the product is taken by a single person with little time consumption in making the final decision. Since this product is a low involvement purchase, there is only a limited amount of information search carried out. In some cases there is no conscious effort made by the customer to get the information regarding the product but is got when watching television or flipping through pages of the magazines. Amul being a very well established and old brand is probably only one of the reasons why consumers choose it. Amul has always focused a lot on advertising and their mascot is always used to portray the current situations When consumers look for information regarding any dairy products Amul would always be the first choice however a consumer will always look for alternatives, where they could find better quality products at better prices. Amul products are very reasonably priced in comparison to its competitors. The decision is obvious, as Amul is priced very reasonably in comparison to its competitor Mother dairy. Purchase of Amul products is made convenient through their strong distribution network. Distribution Network (2008) Number of Outlets Distribution for fresh milk 1800 Distribution for value added milk products 3500 (Amul, 2009) The consumer is already happy with the fact the product is available at every corner, and feels a sense of tremendous satisfaction with the high quality of the product bought at reasonable prices. 2.1.1 Habitual Decision-making: Habitual decision-making can be defined as choices that are made with little or at time without any conscious effort. The Constant increase in the sales turnover from 1050 million $ in 2006-07 to 1325 in 2007-08 and to 1504 million dollars during the recession hit period of 2008-09 could be attributed to the fact that these purchases are made because of habitual decision making behaviour of the consumer. The trend in which the profit increases year after year has a direct connect to the trend in which the consumer makes his purchase decision. Since dairy products are consumed on a daily basis their purchase can be termed as a habitual purchase, This process of habitual decision-making by the consumer is one of the foremost reasons of the companys success. Consumers of Amul products make this decision of buying the product with little or sometimes without any conscious effort. Thus the entire concept of habitual decision making by the consumer results in constant purchase of the same brand irrespective of the fact whether they can afford it at that point of time which increased sales of the company despite the recession and resulted with a 179 million $ profit. Apart from the fact that consumers made these purchases decisions out of habit they were also habituated to looking at the Amul Mascot i.e. the Uttlery Butterly Girl 50 years after it was first launched, Amuls sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. (Amul, 2010) amul30.jpg (Amul Hits, 2008) The topical ad released during the economic downturn in 2008 This ad campaign has been successful right from the start and all through out the economic depression. The ad above was made to address the economic downturn in 2008. This ad campaign to a great extent had a certain amount of influence on the consumer. Not only did the ad bring a little humor to the serious part of the recession but was somewhere etched in the back of the consumers mind. In terms of consumer behavior concepts, the entire ad campaign comes in play when a consumer has to make a choice between alternatives. The ad campaigns have a great impact on the consumer thus influences the consumers decisions while selecting the product from other competitor products. 2.1.2 The Alternatives: A detailed analysis of this reveals that alternatives are influenced by ad campaigns in the following ways (Solomon et all, 2010,334) It is a known fact that however loyal customers may be to a certain brand of products; at times they may tend to consider looking at other attractive alternatives. Through the ad campaign Amul, as brand has been lucky enough to create a niche in the minds of their consumers, to be more precise in the evoked set of their consumers. This evoked set is defined as the set of alternatives that the consumer already knows about and is aware of. This set consists of those products, which are already in memory i.e. the retrieval set. (Sololmon et all, 2010) If analyzed in context with the ad above, such an ad leaves an impact on the consumer. This ad was used to create a definite place for that product not only in the minds of the consumer but also establish a prominent place in the environment. It increases the brand recall value thus making the product (amul) seem the best choice from the rest. The ad campaigns to a large extent encourage the need of buying a product. 2.2 Needs and Behavior: According to Mr. P.G. Bhatol, the companys chairman, he said in the 35th annual report of the company 2008-09 that Since Milk and Milk products are basic staples for every Indian household, their demand is not likely to be affected by transient economic slumps (Bhatol, 2009) This statement when analyzed conveys the message that irrespective of the recession and the effect of it on the consumers, certain products, in this case being milk and its by products cannot be compromised on. The level of consumption by different consumers of these products may decrease but will certainly not be stopped. Sales figures of the company show an increase in these products during the year 2008-2009: Product Sales Growth (%) Amul Milk 44 % Amul Cheese 26% Amul Butter 17% Amul Ice-cream 16% Dairy Whitener 12% (Amul, 2009) A reason for this increase in sales during the recession can be linked directly to the concept of Maslows hierarchy. As these products fall under Physiological needs, these needs are inevitable, and they are essential for survival. These needs form the largest and most important part in Maslows hierarchy: (Solomon et all, 2010, 186) As Maslows hierarchy implies, the basic needs have to be fulfilled before climbing up the ladder. A consumer will for certain satisfy these basic lower level needs. Milk is just a part of the physiological needs however once that need is satisfied it gives rise to other needs and a consumer then satisfies all these needs together. This contributed to the increase in sales of the by products of milk. Related to Maslows hierarchy we could also explain a consumers behavior on the basis of Motives in particular. Looking at this motive classification we could understand the consumers behavior from a different perspective: (Blythe, pp 32-33) If we relate the concept of Maslows hierarchy with the different motives, the most predominant motive that influences the consumer when buying an Amul dairy product would be a dormant motive. These motives exist in the minds of the consumer but they are not aware of it. Consumers in their subconscious mind hold these dormant motives, which result in buying the same brand products over and over again without much effort. Dormant motives are connected to secondary motives. Secondary motives are the reasons why consumers buy a particular brand. This is probably the reason why they choose Amul over the other brands. A deeper analysis in to the statement reveals that the demand remained unaffected could be explained through the primary concept of needs and behaviour. It is a known fact that, if a need does not exist then there isnt any motivation to achieve the goal of satisfying the need. As stated by the chairman of the company Milk and milk products are staple for the people of India. Analysis of this statement leads to the fact that these needs are Biogenic needs, which are required to maintain life. The argument here could be further related to: Needs If milk is a staple then the need for it is essential. In this case the need is very high. Consumers needs for dairy products are constant with very little change. These needs have to be fulfilled almost instantly. This probably was a factor that resulted in the 44% growth of milk in 2008 Motivation A sense of tension is created when this need is left unfulfilled which will drive them to take some action and fulfill this need. Here in this case the consumer will find the need to buy the product, which will motivate him/her to go out to the closest store and buy it thus fulfilling its need. Wants It is possible that sometimes what we want may not be a need. A want is defined as the consumption behavior that satisfies the unfulfilled need. A want is not necessarily a need and a need is not necessarily a want. However in this case the need is more dominant then the want for it. Goals The basic need of dairy products leads to buying the product and achieving the goal of satisfying it by purchasing value products. When talking about value products, consumer satisfaction is a feeling directly related to it. Based on a recent consumer report by consumer daddy ® Amul scored a Customer satisfaction level of 5.003, which is considered as a good average score. nescsl.jpg (Consumer daddy ®, 2010) The above graph shows a constant trend in the level of satisfaction newcs1.jpg (Consumer daddy ®, 2010) For Amuls consumer the brand value and values for money are important aspects along with hygiene, reliability and safety of the product. This level of satisfaction a consumer wants from any product is related to the stages of the means end chain. From the above statistics it can be derived that for Amul consumers just the product wasnt the main goal but also the level of satisfaction achieved after the purchase. 2.3 The Means-End Chain: The chain is explained with the example of milk: (Tao, 2010) In the context of the consumer satisfaction report mentioned above, Consumer looks for maximum satisfaction in terms of the quality value over price. Price is incidental in this case while the company brand value and product value is predominant. Here when explaining the chain through milk, the attributes consumer gets are fresh and natural product, the consequence being the consumer gets a balanced diet which in the end results in a healthy life which is the Life goal of any consumer. 3. Conclusion: Amul will always be the first choice for consumers as it is a well-established brand and also provides good quality products, thus creating a niche in the minds of the consumers. Also amul has expanded extensively all over the country thus enabling the consumers to have easy access to the products at any given point of time. From the above analysis and data interpretation carried out, one can conclude that reason for the companys success [Amul] was purely based on the fact that these products were primary commodities and for consumers Amul was always their first choice based on the fact that is a very well established brand and is known for quality products. The Brand has created a niche in the minds of the consumers thus encouraging and gaining more customer loyalty. During the times of depression, Amul success could me based on the fact that there was a constant demand for essential commodities.

Karl Marx :: essays research papers fc

Karl Heinrich Marx was born on May 5, 1818, in the city of Trier in Prussia, now, Germany. He was one of seven children of Jewish parents. His mother, Henrietta, was originally from Holland and never became a German at heart. Shortly before Marx was born, his father converted the family to Christianity and Karl was baptized at the age of six. In High School, Karl stood out amongst the other students. He seemed to be a devoted Christian. In 1835, he attended the University of Bonn but left after only a year and enrolled in the University of Berlin to study law and philosophy. While at Berlin, Marx joined the young Hegelians, a group organized by Hegal, a philosophy teacher. During this time, he “ came to believe that all the various sciences and philosophies were part of one overarching, which, when completed, would give a true and total picture of the universe and man.'; (Communist Manifesto, Marx (Francis B. Randal), page 15)In October of 1842, Marx became the editor of the pa per Rheinische Zeitung, and as editor, wrote editorials on socio-economic issues such as poverty, etc. He soon made editor-in-chief, but was quickly forced to step down due to his radical writings and social views. In 1843, he married Jenny Von Westphalen. In 1844, Marx met the man who would change his life forever. Both Engles and Marx had gone through the German Philosophic school and had come to the same conclusions but while Marx arrived at an understanding of the struggles an demands of the age basis of the French Revolution, Engles did so on the basis of English industry. (The Story of his Life, Mehring, page 93) In 1845, he left for Brussels, Belgium. It’s during these years that Marx is said to have really developed his views and his intellectual standing. In 1848, the Communist Manifesto or Manifest der Kommunistischen Parten was published in London. Marx and Engles wrote this book and its purpose was outlining ten measures toward Communism. In this, Marx predicts a confrontation between the working class and the higher class, the proletariat and the bourgeoisie. It also discusses the importance of Communism, and the differences between his ideas and other parties’. The document ends in bold capital letters “WORKINGMEN OF ALL COUNTRIES, UNITE!';“The days of November 1850 fall almost exactly in the middle of Marx’s liffe and they represent, not only externally, an important turning point in his life’s work.

Get More with Organic Food Essay

With the growing population across the globe, technology has been trying to intervene to produce more food for everyone. The concurrent food crisis assaults man’s staple food source. Different departments have been called to help alleviate the problem. Scientists have been pushed to find a means to help the agriculture of these crops. They use chemicals, hormones and other genetic re-engineering to produce more. Unfortunately, this process also dilutes what one can get in consuming food. The nutritional value is then degraded to none. In this regard, this essay stand firm in the notion that organic food will deliver more benefits than non-organic food. There are definite reasons behind this claim. To affirm the claim, the benefits of both categories will be laid out. By utilizing this process, one will be able to have an educated stance regarding the debate. The simple question relies on whether countries will choose the science of quality or quantity. Organic Food Organic food is defined by the process by which it is produced. This process makes use of the natural means of growing produce. Natural fertilizers and traditional means of cultivating them are practiced. They do not make use of modern technology to reap these produce. This kind of food does not undergo any sort of preservation process to prolong its shelf life. This, of course, calls for a lot of advantages. These are (1) the nutritional values of the food are kept intact, (2) being chemical free renders consumers emancipated from substances that may inevitably incur illness to a person, and (3) it leaves soil free from residue brought by chemicals for the next crops to be planted. Since organic products are grown with the most natural means possible, most of the nutrients products naturally have are well maintained. When products undergo a process, to prolong its shelf life and enhance its flavor, before being sold to the market, it loses its nutrients at a certain point. The primary purpose of eating is to attain nutrients to sustain life. But with the numerous process one could only imagine that a lot of nutrients are taken away and drained to waste. The processes denied food of his primary purpose. The second benefit of organic food is that there are no chemicals used in it that may have potential harm on the people. Since it was grown in the most natural manner, it did not have to use chemicals to cultivate. These chemicals, even when the produce or livestock has been processed, it remains in its composition. When people eat these kinds of food, they in turn absorb these chemicals. But with organic food, the people are spared of this endeavor. They are also given the opportunity to live longer. The third benefit, and most probably one of the most important, of organic food is rather for the long term consequences. When chemicals are used to push produce to grow faster and bigger, these are also absorbed by the soil. When other crops are planted in the same area, these will also absorb the chemicals. The soil will continue to be contaminated unless unused for a long period of time. On the other hand, organic produce does not make use any kind of chemicals. The soil will be contaminant free. It likewise promotes biological diversity, as mentioned by an article from the website Medical Wellness Association. Some of the chemicals they expose to the environment harms more than the pests they want to remove. Non-Organic On the other hand, non-organic food also has its own benefits. This category of food refers to products, both crop and livestock, which have been enhanced by scientific advances. Its size, taste and quantity has been changed so that it is bigger, tastier, and more. Since these are enhanced products, it has been assumed that these are also better. It is not about finding means of making a profit. It is about trying to find answers as man surpasses what is. It is not creation, but intervention. It was designed to primarily make more for the hungry. With the help of technology, non-organic food is also able to reap the following benefits: (1) longer shelf life and better flavor, (2) it is relatively cheaper due to how it was produced, and (3) it could be the answer to world hunger. In certain parts of the world, the climate and technology prohibits some people from being able to store food for a long period of time. But with the help of advanced technology, they are given more than an opportunity. They were given an answer. In relation to the enhanced flavor, perhaps that is just an added benefit to the storage. With this advancement, individuals are able to have a hefty meal with just opening a can or heating a pack in a microwave. It has become a matter of convenience. Since non-organic food is also produced in great numbers, it becomes relatively cheaper than organic food. The process is easier and significantly takes a shorter time in manufacturing. With cheaper food, more people are able to purchase them. Especially in third world countries, availing food should be able to fit into their daily budget. In some countries, where a lot of people are at the brink of extreme poverty, it is important that they are provided with food with reasonable prices. In this light, with the above mentioned benefits of non-organic food, perhaps it has become the answer to world hunger. The world is getting over populated, and there is less food for everyone. There is food crisis simultaneously in different nations. On top of that, famine and drought in certain countries even forbade their people to even try to plant crops or raise livestocks. Some are dying because of hunger or illnesses brought by it. But because there are crops and livestock that are easily produced in great numbers, it could be that they will be able to finally give a spark to the hope of many hungry people. Organic products sometimes take too long to grow or produce that the rate of how population increases is not matched by the rate these crops and livestocks grow. The Better Option After laying out what each food category can offer, one should be able to find which is better. Organic food is a natural product free from chemicals. It also allows the environment to produce without the influences from synthetic substances that could be potentially harmful in the long run. On the other hand, non-organic food has longer shelf life and better taste. It is also relatively cheaper from the former category. More importantly, it silently declares to answer world hunger. Unfortunately, even if non-organic food presents a lot of promises to the people and the economy, organic food is still the better option. Feeding the people with non-organic food does not assure the extension of their lives than when they go hungry. Perhaps when they are fed, they will be able to survive. But they should not depend on it. When the chemicals get accumulated in their systems, it could result to terminal illnesses, like cancer. Yes, the growing population is being fed satisfactory amounts. However, what purpose does it serve when more harm is done? It harms not only the people, but also the environment. Even when the people get to eat, if the earth gets damaged due to these chemicals and residues, what will be left to the people? They are not hungry, but the inevitability of their choice will cope, and then devastation.

Abbe Sieyes essays

Abbe Sieyes essays Emmanuel Joseph Sieyes, better known as Abbe Sieyes, is considered by some scholars, the leader of the early Revolution in France; however, others consider him a selfish, jealous man. No matter what one believes, there are some indisputable facts about Abbe Sieyes. Emmanuel Joseph Sieyes was born on May 3rd, 1748 in Frejus. His father was a postmaster and collector of king's dues, while his mother was connected to the lower ranks of nobility. Sieyes' parents gave him the best education they could afford, first at home under a tutor, then in the Jesuits' College at Frejus. Most graduates of the college attended military academies and Sieyes expected the same, but was forced into a different occupation. Emmanuel's parents pushed him into Holy Orders in the hope that he would support the family, especially his two brothers. The Bishop of Frejus was a family friend and helped Emmanuel's parents send him to Paris to study at the Seminary of St. Sulpice. His studies lasted for ten years and he was ordained a priest in 1773. Two years after his ordination, Abbe Sieyes became secretary to the Bishop of Treguier. His advancement in the priesthood was hindered of course, because he came from a middle-class family that lacked nobility. Then in 1784, he became vicar general and chancellor to the Bishop of Chartres. Abbe Sieyes then became a member of the Provincial Assembly of Orleans in 1787. When the Estates General was called in late 1788, Abbe Sieyes wrote his most famous pamphlet, Qu'est-ce que le Tiers Etat? "What is the Third Estate?" With its publishing in January 1789, Sieyes became a prominent figure at the Estates General. On June 12, 1789, Sieyes brought about the vote to allow the privileged to join the Third. Then on June 17, he brought about the vote that transformed the Third into the National Assembly. One year later, Sieyes was voted president of the Assembly and of the Jacobian Club. During the next three y...

Diversity Management is the Key to Growth Essays

Diversity Management is the Key to Growth Essays Diversity Management is the Key to Growth Essay Diversity Management is the Key to Growth Essay Why is diversity management a potentially important topic for business organizations to address, and what initiatives can be used to achieve management objectives Diversity Is linked to equal opportunities and positive action, but these terms are not exactly the same. Equal Opportunities refers to giving everyone the same opportunities, regardless of their race, religion, age, sex and country of roller. For example, According to the Sloane new, Minister Mentor Lee Guan Yew said that Singapore gives everyone the opportunity to do well and so it has a harmonious society. He pointed out that the community had done well over the years under Singapore meritocracy system, he said The government has not disadvantaged any minority group. We are a multi-racial and multi-religious society. We give everyone the opportunity to do well, and thus we have a harmonious society. ( HYPERLINK http//www. Asinine. Com www. Asinine. Com. 04 July 2010). In contrast, positive action is about treating diverse groups differently to give greater opportunities to those in target groups. Positive action is action related to employment and training opportunities where an organization can priorities recruitment of, for example, minority ethnic people over people from the majority ethnic group. The concept of diversity can be refers to difference between Individual. Individual are difference In their skills, gender, tenure, learning styles, language, race, mental health and etc. These differences influence the way of working of each individual. We may find their difference in workplace. Diversity management refers to systematic and planned commitment on the part of organizations to recruit and retain employees from averse demographic background. (Thomas 1992). The focus of this essay question is on managing diversity rather than equal opportunities. Therefore, I will now describe diversity management is a potentially important topic for business organizations for many reasons. I will explain five of them to avoid wastage in time, money and resources to grow certain aspects of organizational culture such as innovation and learning to Improve corporate image, for example to sell more reliably Into diverse communities to Improve problem solving through creative abrasion and finally, to Increase understanding and flexible management of people with diverse needs, thereby attracting and retaining a wider pool of talent. Ignoring managing diversity would lead an organization waste time, money, resources and affecting organization effectiveness. Discrimination, unfairness treatment and bullying will lead to the employee dissatisfaction, organization force to spend time on dispute and grievance processes. As a result, this will caused high labor turnover, absenteeism and loss of productivity. Recruitment and training for re-hire new employee incurred higher cost. Organization should create a mutual respect climate for preventing discrimination, unfairness and bullying. For example, the female who apply for promotion have met the criteria but have been rejected due to her gender, where the successful candidate Is the male. This female sues for case under employment equality act, 1998. In this process, an organization force to spend additional time, money and people for responsible to settle down this case. Furthermore, Cox and Blake (1991) argued that the effective management of diversity can create a creativity and innovation, market success, and organizational flexibility. Good diversity management is claimed by some to lead to more innovation and continue learning culture, therefore, increase the profitability and good image of company. Diverse employees can provide different points of view, ideas and perspectives for organization product, primary tasks redefine market potential, organization vision, mission and value. This leads to the organization becoming more creative and innovative. Diversity within the organization helps to improve corporate image whereby the company is more likely to be seen to cater for different customers in society. Employees may increase their appreciation for different customer needs, therefore improving customer service and satisfaction. For example, if a companys client is Thai, and they deal with an employee who is Thai, there may be some shared understanding of what the customer wants and needs. Creative abrasion means two ideas in total opposition to each other. Such opposing ideas can sometimes help a group identify the best solutions, opportunities for new products or brands. Therefore, there is an argument that organizations need a heterogeneous team to access different perspectives, thinking styles and skills. In this way, new ideas will keep being injected into the organization. A wide variety of ideas will lead the group into positive conflict and help the organization to become more innovative. Organizations need to attract high caliber people. Being seen to manage diversity well means that an organization may increase its attractiveness to a wider diversity of people applying for Jobs. This is important as to stay competitive an organization is constantly trying to develop its talent pool. Ensuring that the potential pool of antedates is as wide as possible will help this. Organizations that gain a reputation for valuing and respecting a diverse range of staff may become more attractive to candidates. This includes an expectation that the organization will recognize that everyone have a different needs. For example, McDonalds pioneering scheme allows employees to share their Jobs with family members, so that a persons husband or wife, grandparents and children who are over 16 can Job share without notifying the management. This flexibility has reduced the level of sick leave and creates a work fife balance for employees. The second part of the question asks for examples of initiatives that have been used to achieve management objectives in the area of diversity. I will discuss four types of initiative diversity training and workshops the use of a diversity management project team rewards for diversity management support mechanisms for diversity groups. First, the organization must communicate what is diversity is and what the organization hopes to achieve by managing it more effectively. Employees often misunderstand the purpose of diversity training aerogramme and do not understand the business benefits of diversity management. Multicultural workshops are one way of improving understanding and communication between cultural groups. Training is also important for senior managers to ensure their understanding of, and commitment to, the diversity agenda. Organization can establish a diversity management (DIM) project team to co- ordinate action on diversity. The DIM project team should set clear goals with an appropriate structure of both the team and the project as a whole, along with scoping the project so that it is clear and not overambitious. Organizations can that have contributed to business benefits. These actions might include new product development, increased productivity, evidence of improved employee morale or decreased labor turnover. Support groups, mentoring, and relationship networks can be set up for women and cultural minorities. As mentioned above, organizations can create a climate where diversity groups feel respected and valued, and where there are clear support mechanisms to handle any challenges at work. In conclusion, diversity can bring numerous benefits to organizations nevertheless, we deed to learn how to manage it more effectively. Otherwise, diversity can lead to an uncomfortable climate, resulting in damaging conflict. Some writers claim that if an organization emphasizes managing diversity and equal opportunity, this will lead to improved organizational performance (Thomas, Ely 1996). Feedback on this essay Positives Takes account of both parts of the question Defines diversity and equal opportunities and positive action Gives examples to illustrate the different points made Well-structured with an introduction, clear paragraphs with one main point in ACH paragraph and a conclusion Uses four references (you should consider 3-4 as a minimum number references to web-sites do not count as academic references but do count as examples) Points for improvement Consider giving more in-depth paragraphs on at least some of your points. Four-line paragraphs are quite short. Aim to state your main point, explaining the theory, then back it up with reference to some academic writing, or a report from CUPID, give an example from an organization and ideally offer some critique (strengths and weaknesses) of your argument. I have edited a lot of the English in this essay but even so please do not consider the English to necessarily be completely correct. So long as I understand the points you are making, I will not penalties for use of English. My main suggestion for improvement would be to include more theory I. E. What writers have said, using models where possible, such as Gondolas MOSAIC and explain these models with examples.

Explaining a Concept Research Pape Essay Example | Topics and Well Written Essays - 750 words

Explaining a Concept Research Pape - Essay Example From the viewpoint of the employees, engagement is an emotional and attitudinal status that develops from the proficiency recognized to be managed by the organization. It further identifies the concept of employee engagement as â€Å"an individual’s degree of positive or negative emotional attachment to their organization, their job and their colleagues† (Scarlett Surveys International 2011). It is a relatively new concept in the field of human resource management. It can be defined as the extent to which the staff get fully engaged and dedicated to their job, concerned about their colleagues and organizations and are ready to be available walk the â€Å"extra mile† so that it can help their organizations achieve success. In simpler terms, EE is the integration of organizational elements like employee motivation, organizational citizenship behavior (OCB) and individual commitment. In the words of Robinson, the topic of employee engagement has become much admired in the recent days however there has been astonishingly limited empirical and academic survey on the same, till date. This resulted in the topic of employee engagement to become a bit faddish, in other words it is, â€Å"old wine in a new bottle.† Most frequently, the term employee engagement has been referred to as intellectual and emotional attachment towards an organization. As per the definition provided by Kahn, employee engagement is, â€Å"the harnessing of organization members’ selves to their work roles; in engagement, people employ and express themselves physically, cognitively, and emotionally during role performances.† In other words Kahn wanted to define employee engagement as the whole hearted presence of the employee, both physically and mentally, when delegating or performing some organizational duty. Employee Engagement and its relation with HRM Human beings form the most important part of an organization because technology and innovation alone can’t run a company and human beings are required for operating the machines and for serving the customers. Previously the business houses used to incorporate â€Å"Personnel Management† within its domain. Historical evidences provide the essential knowledge about the need for managing people since the inception of human civilization. During wars the warriors were organized along with their weapons & uniforms to form a disciplined team ready to defeat their enemies. Then, people were treated as cost to the company & they were hired for executing the directions given by their superiors. Here lies the basic difference between personnel management & human resource management. Human resource management considers their staff as asset to the company. If people are not happy with an organization’s rules & terms, they would unite against the firm which will pave the way for conflicts. Every revolution that happened throughout the world had one common thing, â€Å"a bad leader†. Therefore in order to avoid such occurrences, the field of management introduced the much sophisticated approach of Human Resource Management to deal with the people with compassion & manage them with strategy. The modern concept of Human Resource Management is a vast area with includes the recruitment of ideal staff for the

Nonverbal communication - observation studying Essay

Nonverbal communication - observation studying - Essay Example Moreover, a few of the women surrounding me were also observed to burst into tears due to the sudden outburst of emotion and happiness within the wedding ceremony. Additionally, I also observed that two of the attendees were having conversation from which the person who was having higher level of social status was becoming apparent. The main factor which was noticed was that a person who seemed to be having a lower social status was standing politely, listening carefully and nodding. Conversely, the person apparently having higher social status was quite comfortable to speak his mind. In terms of physical layout, the site seemed to be quite spacious and people were gathering in certain small groups as well as having conversation. This site has been selected in order to determine the variation different body movements and facial expressions of human beings epically at the time of being emotional. On the other hand, the 2nd observation site had been an extremely crowded Starbucks betwe en 8:20am to 10:00am. In accordance with the observation, it has been witnessed that different types of communication among people were taking place. The morning environment of Starbucks brought with it an abundance of mixed emotions and gestures during the process of communication. The environment was quite hurried where one of the women seemed to become quite weary after standing for a long time in the queue, which reflected in her body movement and gesture. There were certain other female guests at Starbucks who displayed a variation of gestures such as enjoyment, distraction driven nodding, formal posture and serious face and body movement. The site was quite cozy where a number of people were sitting close to each other. This site had been selected as it provided a very natural place of observation related to body movement and gesture as people were quite open in their body movements and emotions. B. DESCRIPTION OF THE INTERACTIONS OCCURRED IN BOTH THE OBSERVATIONS In relation to the 1st observation, it had been observed that there were emotionally driven communications and expressions made by the attendees in the wedding ceremony. As per the observation, three interactions have been explicitly discussed in the following section. Firstly, the interaction to be highlighted was of my Korean friend, whom I met in the wedding ceremony, but in quite a different outlook. There was a surprising change in dressing sense from the common attire and outlook she represents. In accordance with the physical expression made by her, it significantly seemed to incorporate major changes relating to her dress within the ceremony as she never used to wear white wedding dress and high-heeled black shoes. In terms of interactions driven out of surprise, a few women were gathering around her and were touching her dress as well arm. This unwanted attention of other women resulted in making my friend quite shy as she was observed to be blushing. Therefore, in this regard, it can be identified that her facial expression had changed because of the gestures and unanticipated expressions of the people surrounding her. The second interaction that has been identified in the